Mobile Marketing: what’s working and what’s next
We’ve come a long way from SMS promotions. From loyalty apps to geofencing and beacons, there are more and more ways to reach consumers through mobile marketing. But which tactics work best for which customers, and why? What technologies can we expect to see in the coming years and how can we use them for business? Join us as our panelists answer all of these pressing questions and more.
Monday (of course!), June 8, 2015
CTIA-The Wireless Association
1400 16th St NW, ground floor
Washington, DC 20036
Closest Metro: Dupont Circle (Red line)
6pm – 7pm – Networking Cocktail Hour
7pm – 8pm – Panel Discussion
Yoohie Kim, Associate Media Director, Pappas_DMI
Over the past 15 years, Yoohie has worked on a variety of different categories developing and implementing media planning strategies and tactics. From Georgetown School of Continuing Studies and Acura Automotive to Pioneer Electronics and Sirius Satellite Radio, she brings a spectrum of mobile, digital, traditional and emerging media expertise.
Prior to joining Pappas Group, Yoohie spent ten years in Los Angeles at DDB, Initiative Worldwide and RPA before moving across country to Ingenuity Media Group at The Martin Agency and later USA TODAY.
She hails from Michigan where she received her BA in Cultural Anthropology at the University of Michigan.
Panel of Experts
Erica Tabacoff, Regional Sales Manager, ThinkNear
Erica Tabacoff is a Regional Sales Manager at Thinknear, the leading location based mobile ad platform. Prior to joining Thinknear, Erica was selling cross platform at People.com and spent 5 years on the agency side at Mediacom Sydney (Australia), Horizon Media and Wieden+Kennedy.
Erica’s passion for location started years ago when she developed her own travel app, WorldWize.
Noor Naseer, Director of Mobile, Centro
Noor Naseer leads the development of mobile media advertising solutions across Centro’s advertising customers, and has been a featured speaker on the subject at events across the country for organizations such as the American Marketing Association. Prior to joining Centro in 2011, Noor was with Starcom MediaVest Group in Chicago, working on Proctor & Gamble and Blackberry accounts.
Brian Kurtzman, Director of Mid-Atlantic Sales, Millennial Media
Brian Kurtzman is the Director of Mid-Atlantic Sales for Millennial Media (NYSE: MM). In his current role, Brian oversees the team that manages Millennial Media’s advertiser and media agency relationships within Pennsylvania, Delaware, Maryland, Washington DC, West Virginia, Virginia, and Kentucky. Key advertisers include: Comcast, GEICO, Capital One, JP Morgan Chase, Marriott, Audi, Volkswagen, and PNC Financial Services Group. Brian joined Millennial Media in April 2010 as the company’s 75th employee and has since seen the company grow to over 625 employees worldwide.
Prior to Millennial Media, Brian began his career in the music industry in sales and strategic marketing roles for Sony Music and Universal Music Group. Brian received his BS from Wake Forest University and his MBA from The University of Maryland. He currently resides in Baltimore, MD.