Mobile Monday D.C. invites you to attend:
Learn more, Do more, with iBeacons, NFC, GPS targeting, and Mobile Pay
If you’ve ever paid for coffee with your phone, you know just how simple it is for a consumer to use Near Field Communications (NFC). But what happens on the business’ end? What technology needs to be in place? What are consumer adoption rates, and is it worth it? Are their privacy issues? This month’s Mobile Monday will address the intersection of technology and in-venue experiences. From bluetooth beacons, to GPS targeting, and mobile pay, there are infinite opportunities for personalized advertising, offers, and enhanced consumer engagement. Join our panelists from Marriott International, Gannett, and other prominent DC-area organizations for a discussion on the challenges, opportunities, and trends around smart technologies.
Monday (of course!), February 23, 2015
1400 16th Street, NW
Washington, DC 20036
Closest Metro: Farragut North
6pm – 7pm – Networking Cocktail Hour
7pm – 8pm – Panel Discussion
Hayley Tsukayama, Technology Reporter, Washington Post
Hayley Tsukayama covers consumer technology for The Washington Post. A Minnesota native, she joined The Post in 2010 after completing her master’s degree in journalism. She lives in Washington, D.C., where she sings alto with a local choir and plays video games in her copious free time.
Panel of Experts
Megan Crowe, Gannett
Megan Crowe is a Senior Product Manager for Gannett Digital, where she manages mobile advertising products across Gannett Digital mobile applications. Megan is leading Gannett Digital’s beacon technology initiatives. Additionally, Megan has been a member of the Product Management groups at Nokia and Nextel International.
Amitabh Saxena, Digital Disruptions
Amitabh Saxena runs a consulting firm focusing on mobile payments, with a focus in emerging markets. He previously ran MasterCard’s m-payments business line for Latin America.
Larry Wolff, Marriott
Larry Wolff is an IT Director for Marriott International, where he program manages digital and mobile experiences across Marriott.com and mobile applications. Larry has specialized in beacon technology and led IT efforts for Marriott’s initial introduction of beacons and proximity based marketing at Marriott properties. In addition to achievements at Marriott, Larry led delivery efforts for the inaugural mobile and tablet application launches at Capital One.
Mobile Job Market Consulting Lounge
Are you looking to advance your career? Do you have questions on enhancing your interactive departments? Stop by the Profiles table during the networking hour and say “hello” to DC’s finest Digital Recruiters and Business Development Consultants. They will be available to answer your questions one-on-one and accelerate your networking connections. Even if you’re not looking to switch jobs immediately, Profiles can offer general salary, networking and career coaching advice.